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And The Winner Is... Sunburned Monk

Central Californian wins The Lost Abbey's first Commercial Conclave competition with story of surfing Good Samaritan

SAN MARCOS, Calif. -- Congratulations to Mario Gutierrez of Selma, California. His concept for a 30 second commercial titled "Sunburned Monk" was named the winner in The Lost Abbey's first Commercial Conclave Competition.The contest, which ran throughout the month of December, asked fans to submit their ideas for a 30 second to one minute commercial advertising Port Brewing and The Lost Abbey beers. The best concept, as determined by a panel of Port Brewing employees, will be produced as a broadcast commercial for the brewery with the winner on set with the cast and crew for the filming."We were really surprised at how many people submitted ideas, including full scripts and even some videos," said Ryan Tillotson, The Lost Abbey's multimedia supervisor and director for the upcoming shoot. "There were a lot of great submissions, but a few really stood out from the others," he said.Gutierrez' concept, "Sunburned Monk", a story of a beach-going monk who helps a surfer, was chosen for the "clever way it captured both the Port Brewing and Lost Abbey brands without a single word being spoken," Tillotson said.As grand prize winner, Gutierrez will receive an all expenses paid trip to San Diego, VIP treatment at the brewery, and go on set to assist in the filming of the commercial.Production is scheduled to begin in February with the commercial premiering some time in late March or early April.Two other winners were also named in the Conclave Competition. First runner up went to Simon Ford of San Pedro, California for his concept "Perfect Session", in which the day of a Port Brewing brewer parallels a surfer's perfect session on the water. Second runner up went to Dave A. Keenan (location unknown) for his submission, "Runaway Monk", which details the "real" source of The Lost Abbey's beers.Both winners will have their concepts developed into commercial shorts later in the year.

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The Lost Abbey Announces Ultimate "Box Set"

Craft Brewery will issue a limited edition music-inspired beer each month in 2012, culminating in a collector's box set

SAN MARCOS, Calif. — Get ready to crank the stereo up to 12. In January 2012, The Lost Abbey will begin a year-long series of special edition beer releases inspired by classic rock anthems invoking Heaven and Hell. Each month the brewery will release one new beer, culminating in December with a complete boxed gift set of all twelve. Each "track" released will be limited to a total of 450 bottles and available exclusively in the brewery's tasting room.Three CollectionsThe Box Set releases are divided into three collections of four titles each:

  • Re-Masters - Barrel-aged spins of The Lost Abbey mainstays
  • Re-Mixes - New blends created from The Lost Abbey archives
  • Fresh Tracks - All new beers brewed specifically for Box Set

Each release will be offered in a 375ml corked, hood-and-wire format and include its own original art. Beers will represent the full gamut of The Lost Abbey's signature stylings, including fruit and spiced beers, wood-aged brews, sours, wild, and spontaneously-fermented ales.Tasting Room OnlyBecause of the extremely limited nature of these beers, there will be no general distribution of Box Set releases. Individual tracks, priced at $15 each, will be available exclusively in the brewery tasting room on a first come, first serve basis and will be required to be opened and consumed on premises to prevent unauthorized re-distribution. Empty bottles may be taken off premises but will include measures to prevent counterfeit re-packaging.The first track, an ode to Van Halen's 1978 anthem, "Runnin' With The Devil", is scheduled for release January 21, 2012. Details will be available on The Lost Abbey website in mid January.Subsequent tracks will be released the third Saturday of each month throughout the year, culminating in the release of the full 12-bottle packaged gift set in early December.About Port Brewing / The Lost AbbeyFounded in 2006, Port Brewing and The Lost Abbey produces an extensive line-up of award-winning ales and lagers. Under the direction of legendary brewmaster and co-founder Tomme Arthur, the brewery was named 2007 Great American Beer Festival Small Brewery of the Year, and 2008 World Beer Cup Champion Small Brewery. The company's beers, many of which are aged in oak barrels for 12 months or longer, are universally recognized for their complexity, unique flavors, and bold, boundary-pushing styles. For more information, contact Port Brewing / The Lost Abbey at 155 Mata Way, Suite 104, San Marcos, CA 92069, telephone (800) 918-6816, and on the web at www.lostabbeydev.wpengine.com.###For more information, please contact:Sage Osterfeld, Media & Communications Liaisonsage@lostabbey.com(800) 918-6816 x 104

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We're Coming to New Jersey!

Well, word is out -- beginning in January, Port Brewing and The Lost Abbey will be distributing in New Jersey! Below is the official press release from our new distribution partners for the Garden State, Hunterdon Distributors.(Note: Tomme will be heading East in early January to help celebrate our launch. Keep an eye on our events calendar for appearances in the area.)

Hunterdon Welcomes Port Brewing & The Lost Abbey to New Jersey

Phillipsburg, NJ – December 13, 2011 – The New Year will bring a wave of excitement to beer enthusiasts in New Jersey. Hunterdon Distributors is pleased to announce that they have reached an agreement to distribute the highly acclaimed beers of Port Brewing and The Lost Abbey. In addition to an assortment of their most well-known beers, the inaugural launch will feature a special draft-only release brewed exclusively for the New Jersey market. Official release parties have already been scheduled for the first week of 2012.Based in San Diego and founded in 2006, Port Brewing Company is comprised of two of the most highly regarded labels in the country: Port Brewing and The Lost Abbey. The Port Brewing line includes more aggressive and assertively hopped American & West coast-style beers, while The Lost Abbey concentrates on a unique collection of barrel-aged and Belgian-style ales.Led by Tomme Arthur, one of the nation’s most well-respected craft brewers, both brands have found their way to the top of the craft beer charts with dozens of medals and media accolades to speak of over the last five years. Port Brewing was awarded both “Small Brewery of the Year” and “Small Brewer of the Year” at the 2007 Great American Beer Festival and “Champion Brewery” and “Champion Brewmaster” in the Small Brewery category at the 2008 World Beer Cup. All of their products have received near-perfect ratings on both Ratebeer.com and Beer Advocate.With distribution in only eight US markets, products from both Port Brewing and The Lost Abbey have become some of the most sought-after in the industry. The company has always taken a conservative approach to expansion while putting more emphasis on providing a unique and well crafted product. When the time came to open a new market on the East Coast, they felt New Jersey was a perfect fit.As stated by Tomme Arthur: “Hunterdon's reputation precedes it. A lot of our good friends in the brewing industry have their beer represented by Hunterdon and have nothing but good things to say about the company.”Hunterdon Distributors is proud to be adding Port Brewing and The Lost Abbey to its already impressive product offering in the state of New Jersey. Please visit Hunterdon’s website at www.hunterdonbrewing.com as details regarding the official release parties will be posted soon.About Hunterdon DistributorsHunterdon was founded in 1996 and has grown steadily over the years into a company with sixty-five full-time employees. Hunterdon has raised the bar for craft beverage availability and selection in the state by providing the most diverse and sought-after portfolio the market has to offer. The company currently represents over fifty domestic craft brands, hundreds of imports and a unique line of micro-distilled spirits, sakes, ciders and meads. Owners Mike Short and Dave Masterson continue to focus on bringing quality products to the New Jersey consumer.

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Local Radio Thinks We're the Best

Being here in San Diego, we're chocked full of great craft breweries. So many in fact that it's not unusual to see and members of the local brewing community on TV and the radio.What is unusual, however, is to be driving to work listening to the radio when suddenly the people on air are talking about you (or at least your brewery) being the best in the county -- which is exactly what happened to us this morning.The following is an on air conversation between KPRi 102.1 FM radio personalities Madison and Pamela Howe, and San Diego local beer connoisseur, Robbert Jeffords regarding San Diego Beer Week. Guess who they all agreed as the best brewery in San Diego?Lost Abbey on KPRi Radio

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