Tomme | October 31, 2009
I’ve been in the beer business in San Diego since 1996. During this time, our city has gone from relative beer obscurity to bonafide beer destination status. Last month the editors and publishers of Men’s Journal even went so far as to name San Diego the # 1 beer related city in the country (without apologies to Portland, OR). Two years ago, Philadelphia, PA (another great beer city) launched Philly Beer Week and with it a host imitations. There’s now beer weeks in cities all across this country including Detroit and Saint Louis.
Well, San Diego is about to join the imitation is the sincerest form of flattery party as next Friday November 6th San Diego Beer Week (technically 9 great days of beer drinking and celebrating) begins. As of right now, there are over 160 events scheduled during the week we’re doing our part to support the 9 day party. In case you haven’t been paying attention to our Lost Abbey Calendar of events, here’s what we’ll be doing to celebrate the week.
Friday November 6th you can catch us at The Neighborhood in Downtown San Diego featuring a tapas style menu with 4 Lost Abbey paired beers. On Saturday the 7th of November we’re hosting our favorite event of the year our annual Barrel Aged Beer Party at The Lost Abbey. At this time, tickets are completely sold out (sorry about the tease). But. we’re sure some of you already purchased tickets and are counting down the days like us. Veritas 006 will be released that evening and word on the street is the beer will taste an awful lot like the Sangre DC that we poured at the Stone Anniversary party in August.
Sunday finds us dividing and conquering. I’ll be heading to Phil’s BBQ in the Sports Arena area for an event with Jim Crute and the gang from Lightning Brewery. I LOVE Phil’s BBQ and am excited as many of my childhood friends may even make an appearance. We may even have a Brian Arthur sighting as well. Monkey and Monkey Rodriguez will be venturing across the great blue bridge that spans our bay and heading for the historic Hotel Del Coronado for an event featuring beers from Coronado Brewing, Ballast Point as well as Lost Abbey. Look for Cuvee de Tomme, Inferno and Carnevale to all be on display in Coronado.
On Monday, I have agreed to something called the Tomme Arthur Experience at Stone. I guess this means that I’ll be there telling you about 20 of the best beers you can’t buy on a regular basis. We’ve got a cask of Bourbon Santa’s Little Helper (held from this summer’s Christmas in July release) as well as some other great things. Veritas 006 will be on draft in a redux of the Anniversary Party. We anticipate 8 draft beers (4 Port and 4 Abbey) along with the cask and some 12 other bottled beers. I’m excited. Hopefully I’ll be able to live up the hype of having a whole night dedicated to my “experience?”
Tuesday finds me checking into a hospital for Detox and hydration therapy. I’ll check out for lunch and hopefully grab a pint or two with Vinnie and Rob Tod who are doing an event at Stone. I’ll point the car for the coast and drop down into La Jolla for dinner at Trattoria Acqua. Can you say weight gain this week? Man I’m going to need some new pants. 5 courses of amazing food and Lost Abbey beers are on the agenda. Trattoria Acqua now features a bunch of our beer on their menu and Michael and Victoria McGeath have been gracious enough to keep us in stock.
Wednesday we’re going back to double dipping for the night. To start the night off, we’ll be stuffing our bellies at The Ritual Tavern on 30th Street. It promises to be an amazing meal and I know that we’re serving Mussels with Duck Duck Gooze, there’s also Gift of the Magi 2008, Red Barn and Inferno on the menu. We’ll spill out of The Ritual Tavern and head across the street to Toronado for a late night cap from 10-12. Ian and I haven’t worked out the details but he called me from a Cable Car the other day to say hi.
Thursday promises to bring one of the best events for us this week. We’ve partnered up with Christian Graves of J Six fame (Downtown) and we’re going to launch the inaugural Lost Abbey Art Show. This will run from 7-9 PM and feature 15 original pieces of art that we commisioned Sean Dominguez to produce for our Lost Abbey Labels. We recently got all 15 pieces back from the framers and they look amazing! Our photographer John Schulz will also be on hand displaying some of the print ads he’s created for us since we opened our doors.
Christian’s Culinary team will be working the room with passed appetizers. Our brewery staff will be on hand to sample all 15 beers that match the original art pieces. We’ve never seen an event like this done before and are incredibly jazzed about it to say the least. $20 to sample the beers, view the art and you’ll even get to keep The Lost Abbey stemware glass from the evening. If there was one event to put on the list for this week for me, it would be this one.
Friday and Saturday, I’m taking a break. I’ll need it for sure. We’ll end the week in a bang celebrating with two last events. In the early afternoon, you’ll find us out at the Chef and Beer event taking place at Qualcomm’s Headquarters in La Jolla. I’ll drop down from there across to Kearny Mesa where Tom Nickel and I will direct about 40 people through one of the last events of San Diego Beer Week. A chance to taste some of the most incredibly rare and sought after beers we have produced in our 3 plus years of business is what’s slated. I love the O’Brien’s events like this especially when Chef Vince gets involved…
Sunday night officially ends San Diego Beer Week. It’s going to kick my ass. That’s for sure. Monday will find me back at the brewery bright and early as we begin demolotion of our cold box in preparation for a new tasting bar area. Stay tuned for more details about this in my next blog. Be sure to view the calendar on our website which lists websites and more details for each event. Some of these are bound to sell out so don’t delay!